CASE STUDY Client: Puget Sound Health partners Project: Medicare Advantage Product Launch Situation Puget Sound Health Partners (PSHP) approached Pathway2Design in early 2007 with a request to launch four new Medicare Advantage products for the 2007 Annual Enrollment Period. This launch was particularly complicated because PSHP was launching as a new company at the same time. Pathway2Design was chosen based on experience in healthcare insurance product launches, specifically in Medicare Advantage Plans. Project Goals: Launch website by July 1, 2007 Launch advertising by October 1, 2007 Launch required sales materials by October 15, 2007 Reach enrollment goal of 3000 by December 31, 2007 Launch required member communication materials by January 1, 2008 “Pathway2Design helped us create a unique brand design and message in our market. Their knowledge of compliance and commitment to delivery was critical to the successful launch of our products. We look forward to working with them in the future.” Christine Turner Director of Network Development, Sales and Marketing Puget Sound Health Partners Approach >>