Pathway2Design introduces the
Healthcare Solutions Group

The Healthcare Solutions Group (HSG) assists healthcare organizations in the planning and execution of their marketing and communication strategies. Pathway2Design is one of the nation’s few design production firms specializing in federal and state-regulated communications. This makes us truly unique and invaluable in our ability to serve you.

We provide creative and technical resources for design and marketing projects such as:

  • The launch of a group health, life, long-term care, or Medicare Advantage insurance product.
  • The introduction of a new department, wing, or specialty clinic.
  • The development of a corporate website or secured portal.
  • The creation (design and copy) of a customer newsletter.
  • The project management of a major event.
  • The administration of visual communication initiatives.
  • The integration of technical solutions like Content Management Systems.
Visit our Sevices section to learn more.
The Latest News

Medicare Advantage marketing:
be competitive in a 90 day window

May 2008 - Companies offering Medicare Advantage plans are operating in a rapidly growing market. According to the U.S. Census Bureau, the baby boomers comprise 78.2 million of the U.S. population. This group is made up of men and women born between 1946 and 1964; they begin turning 65 in 2011.

This market is on the fast track and it is imperative that companies selling Medicare Advantage plans effectively prepare to market and sell their plans in the 90 day window allotted by watchdog agency CMS, the Centers for Medicare and Medicade Services. Learn More